George is a passionate sales trainer, sales coach, sales enablement practitioner and learning & development consultant. George worked for more than ten years as a sales senior executive for major multinational companies in the telecoms industry such as Wind, Alcatel, Motorola and Vodafone. There he gained wide experience and deep understanding of the challenges of sales and account management of all kinds – business, consumer, consultative, transactional – in a fast-developing and increasingly competitive environment. He then headed Huthwaite International in south-eastern Europe and he actively participated in the business development and implementation of Huthwaite’s sales academies and projects in this territory. George joined Ericsson in 2013. Based in France, he was the Learning & Development Consultant in Market Area Europe & Latin America, leading Sales learning programs. George is a graduate in Economics and Business Administration from Elon University N.C, USA and he has been awarded the CIPD Advanced Level Coaching & Mentoring Certification. On April 1st 2018, George joined Sales Enablement of Group Function HR as Head of Sales Enablement Programs. He is leading today SET2WIN Ericsson Sales Proficiency Program. George is motivated, above all, by a passion to help people apply the right skills to produce increased revenue, better margins and stronger customer relationships.